TAC designed the branding, creative and marketing for the new residential community located in the heart of San Francisco Bay. Yerba Buena Island is unlike any other offering in San Francisco, from its unique island location to its 72 acres of parks, miles of trails and protected sandy beach—all within minutes of the city’s economic hubs. Like the offering itself, TAC created a brand that would tie together the energy of the city and the beauty of the Bay Area. The goal of the narrative and visual concepts was to portray how Yerba Buena Island would represent the best of San Francisco, making nature, wellness and community a part of everyday city life.
Discover more at YerbaBuenaIslandSF.com.