Vica is one of the first new, modern mixed-use offerings in the historic Silver Lake neighborhood in more than a decade. As the branding and marketing partner, TAC created a brand that would authentically capture the cultural, eclectic character of the neighborhood while showcasing the project’s sophisticated residential design. To build excitement, TAC launched a creative social media campaign around the colorful murals created by local artists on the project’s construction barriers. The display and the campaign were designed to contribute to the Silver Lake experience and capture the attention of thousands who pass by daily.