Set amidst hundreds of oceanfront acres on the western shore of the Big Island of Hawai’i, Pali Kai features six ultra-private, ranch-sized estates offering an expansiveness few will ever be invited to experience. TAC created a brand that is the antithesis of the traditional Hawaiian resort; one that exudes a sense of discovery and mystique. Before one discovers its name, they will only know its coordinates, featured on the homepage of the website, which was shared via personal invitation only.