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Santa Barbara, CA

The location of Estancia holds historical significance as the original home of the famous Cattleman’s restaurant and a 50-year-old iron horse sculpture, a well-known symbol within the community. TAC shaped the identity for Estancia as an homage to these landmarks after careful analysis indicated a strong, local target audience base. The brand evolved into a modern interpretation of a classic Santa Barbara style, debuting with a strong prospect interest list, developed through local outreach, eblast and targeted advertising campaigns.

Social Media
Research & Analytics
Public Relations
Event Planning

331 foothill road, ste 100
beverly hills, ca 90210