Located among the traditional condominium offerings of the Wilshire Corridor, The Liddel set itself apart by using a bold, modern design vision — a strong, dynamic point of view for L.A.’s “Golden Mile.” TAC shaped the brand concept around this experience, taking inspiration from Alice in Wonderland to position the project as a hidden gem with a compelling story to tell. TAC selected Alice’s last name, “Liddel” to represent this narrative, using a hand-drawn logo to honor the building’s humanistic elements and imagery to embody its whimsical yet refined design.