Palm Springs’ last hillside enclave, Desert Palisades is poised to become a worldwide model for compelling, modern architecture, featuring homes designed by Al Beadle and Ray Kappe. As the exclusive branding and marketing partner, TAC crafted a brand story that balanced the rare architectural significance of the project and its breathtaking natural setting with the cultural and architectural heritage of Palm Springs. TAC produced an extensive brand book, full collateral suite, website, and advertising campaign ahead of the project’s much-anticipated launch to the public.