Juhl Las Vegas

Situated in the reenergized center of Downtown Las Vegas, Juhl contracted TAC for a full rebranding as it prepared to make the transition from rental to full ownership residences. Featuring hundreds of distinct floor plans, ranging from lofts to brownstones, and a host of resort-style amenities, Juhl was positioned as an offering that was designed to suit any lifestyle, yet cater to the locally-driven, creative culture of its Downtown neighborhood.

BRAND VISION

The brand vision for Juhl was inspired by its location, where art, architecture and commerce converge. Colorful murals adorn the neighborhood, which is within minutes of the city’s thriving Arts District, a striking Frank Gehry-designed landmark and the Smith Center for the Performing Arts. In the spirit of Downtown’s reinvigorated culture, the branding included colorful paint swashes and depicted each residence as a fresh canvas to call home.

BUSINESS CABINET

A full business cabinet was produced incorporating the refreshed look and feel of Juhl to provide a tool to the sales team, whether communicating with new prospects or with current residents considering the transition to ownership.

COLLATERAL PACKAGE

TAC produced a collateral suite with a modern, urban yet elevated aesthetic, providing a thorough synopsis of the new Juhl. It included a tri-fold brochure highlighting the residential offerings, amenities, services and location details.

WEBSITE

Following the artistic, free-spirited theme of the collateral package, the Juhl website uses the extensive amenity offerings and a detailed location guide to portray the lifestyle the property offers. It incorporates a strong sales message tailored specifically for the Las Vegas market, which emerged as one of the healthiest in the country as Juhl made its full-ownership debut to the public.

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Desert Palisades

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Juhl Las Vegas

Situated in the reenergized center of Downtown Las Vegas, Juhl contracted TAC for a full rebranding as it prepared to make the transition from rental to full ownership residences. Featuring hundreds of distinct floor plans, ranging from lofts to brownstones, and a host of resort-style amenities, Juhl was positioned as an offering that was designed to suit any lifestyle, yet cater to the locally-driven, creative culture of its Downtown neighborhood.

BRAND VISION

The brand vision for Juhl was inspired by its location, where art, architecture and commerce converge. Colorful murals adorn the neighborhood, which is within minutes of the city’s thriving Arts District, a striking Frank Gehry-designed landmark and the Smith Center for the Performing Arts. In the spirit of Downtown’s reinvigorated culture, the branding included colorful paint swashes and depicted each residence as a fresh canvas to call home.

BUSINESS CABINET

A full business cabinet was produced incorporating the refreshed look and feel of Juhl to provide a tool to the sales team, whether communicating with new prospects or with current residents considering the transition to ownership.

COLLATERAL PACKAGE

TAC produced a collateral suite with a modern, urban yet elevated aesthetic, providing a thorough synopsis of the new Juhl. It included a tri-fold brochure highlighting the residential offerings, amenities, services and location details.

WEBSITE

Following the artistic, free-spirited theme of the collateral package, the Juhl website uses the extensive amenity offerings and a detailed location guide to portray the lifestyle the property offers. It incorporates a strong sales message tailored specifically for the Las Vegas market, which emerged as one of the healthiest in the country as Juhl made its full-ownership debut to the public.

VIEW WEBSITE
Next Project

Desert Palisades

VIEW PROJECT

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